Apparently, this company hands out free sweatshirts to the Head Girls and Boys of "our" great public (i.e. fee-paying) schools to further promote the brand among its target clientelle. My daughter tells me that JW hoodies are the garment of choice among the "Popular Girls" at her current school (think "Heathers") despite a hefty price-tag.
Feeling nauseous yet?
|Brideshead Revisited, '80's style|
And I won it. Yay! (£23 in case you are interested.)
And then I did my research. TSK!
The photograph had been"borrowed" from another seller (whose cardi is listed for £80, Buy It Now), and was not a picture of the exact garment up for sale. When I checked the seller's history, not all items sold had ever been delivered: there was an ominous pattern of "lost in the post", "not received" issues. But because the seller had a good buying history, they had lots of stars by their name. Will I ever get my cardi? Watch this space! My daughter's exact words were "You loser!" Sigh.
But back to the matter at hand...
Where was this "Fabulously British" item made? CHINA.
"Jack Wills is a foundation stage member of the Ethical Trading Initiative, together with other select companies, trade unions and voluntary organisations around the world. We are working towards improving the working lives of employees among our supplier base and business partners."
And I only feel slightly better.
They are opening a store in Kuwait soon. I had better start queuing now.